2021 Messaging Guidebook: Effectively Messaging Cancer Screening During the COVID-19 Pandemic
The American Cancer Society recently conducted a public opinion survey to assess the most effective messages for encouraging people to return for routine cancer screening, and this guidebook shares early findings and is designed to help in the education and motivation of those who have missed or are delaying cancer screening. The 2021 Messaging Guidebook: Effectively Messaging Cancer Screening During the COVID-19 Pandemic includes information on both old and new barriers to cancer screening, delivers updated findings on how the pandemic has impacted cancer care, and shares tested messages that will resonate throughout the pandemic.